Cookie Policy

What are cookies?

Cookies are small data files stored on your device when you visit a website. They help websites function properly, maintain your session, and improve the user experience. Some cookies are deleted when you close your browser ("session cookies"), while others remain on your device for a set period ("persistent cookies").

How we use cookies

We use cookies for essential functionality required to operate the Website and process payments securely. We also use lightweight advertising pixels (Google Ads and Reddit) to measure whether our paid campaigns lead to purchases. These pixels do not create advertising profiles or enable cross-site behavioral targeting.

Cookies we use

Essential cookies

These cookies are strictly necessary for the Website to function. Because they are essential, they cannot be disabled without affecting core functionality.

1. Session cookie

2. Payment processing (Stripe)

We use Stripe, Inc. to securely process payments. Stripe sets the following cookies during checkout. These are strictly necessary for fraud prevention and secure payment processing. HatAlign does not have access to your payment instrument data — Stripe handles all payment data directly.

For more information on how Stripe uses cookies, see Stripe's Privacy Policy.

Other storage technologies

In addition to cookies, we use browser localStorage to support essential application functionality.

• Purpose: Storing temporary application state (e.g., assessment workflow progress) so that navigation between pages does not result in data loss
• Scope: First-party only — data remains on your device and is never transmitted to third parties
• No tracking or advertising use — this data is used solely to support the product experience

Advertising conversion pixels

We use conversion pixels from Google Ads and Reddit to measure the effectiveness of our paid advertising campaigns. These pixels:

• Record page visits and completed purchases
• Help us understand which ads lead to sign-ups
• Do not build advertising profiles about you
• Do not enable cross-site behavioral targeting

No data from these pixels is used for analytics, retargeting, or sold to third parties.

What we do not use

We want to be explicit about what we do not use:

• No analytics or behavioral tracking cookies (e.g., Google Analytics)
• No cross-site tracking technologies
• No third-party advertising networks
• No retargeting or remarketing

Your choices

Because we only use essential cookies and first-party storage, there is no need for consent to optional cookies. You cannot opt out of essential cookies without affecting Website functionality.

You can control cookies through your browser settings:

• Block cookies from specific sites or all sites
• Delete existing cookies at any time
• Set browser to notify you before cookies are stored

Instructions for managing cookies in common browsers:

• Chrome
• Firefox
• Safari
• Edge

Note that disabling essential cookies will impair Website functionality, including login, assessment progress, and payment processing.

Related policies

For more information about how we handle your personal data, including how we process the information associated with your account, please see our Privacy Policy.

Updates to this policy

We may update this Cookie Policy from time to time to reflect changes in our technology, legal requirements, or the cookies we use. The "Last updated" date at the top of this policy will reflect any changes. We encourage you to review this policy periodically.

Contact us

If you have any questions about this Cookie Policy, please contact us at: